Design 10th - Jan - 2019

Design Myths everyone believes in

by RICHA SHARMA



As designers, we come across a lot of misconception and crazy ideas about design. To be fair, UX can be confusing for those who are not very well-informed about design.
This article is an ode to us, the designers, who go through such convolution every single day and still have the enthusiasm to answer everyone with patience and a smile.

UI = UX

Let’s get this straight once and for all – UI is NOT the same as UX.
UI and UX are mostly used together, but they are not synonymous. UI is how a design looks and feel, while UX is how a design functions. UI enables the user to interact with display screens, consoles, the appearance, and feel of an application/website, while the UX makes it easier for the user to do so. UX is a skill mastered through a lot of experience and passion. This crucial concept is still confusing to a lot of people and also some design newbies. It’s important to recognize the clear distinction between the two since it is the only thing that differentiates between a good design and a great design.

UX design is a fad

This an unfortunate myth. Most people (sadly some designers too) bluntly exclaim that UX design is a fad. UX has been around for many many years and it’s just recently the designers gave it a distinct name. The name has evolved, but the concept and practice continue to be the same. Experienced designers have been practicing UX since the beginning of the internet, but it is just recently that this practice has been given a definite identity.

People don’t want to scroll

There is this misconception among many that it’s better to put everything on the face when we get something designed, as the user does not want to scroll. To put it plain and simple, they do want to scroll.
Of course, we should still try to add the most important information on the face. However, the user has now evolved to scroll till they find the information they are interested in. Fact is, the users do not leave because the information is not provided on the scroll, but because they do not find the information useful enough.

The design is just about making things Pretty

As discussed earlier, UI and UX are both equally important aspects of design. Good looking design won’t necessarily be a usable one without an apt UX. A designer has a huge responsibility of making sure that the design is intuitive and user-friendly. If the design is confusing, the users won’t care about how pretty it is.

The homepage is the most important page

While this is true in some cases, but not for all. A homepage is like a cover page, communicating the scope behind the website. The user most often gets redirected to an internal page (as per SEO perspective) with added details of the service/product etc. In such a case, comprehensive UX is required to keep the users engaged in a page. While the homepage is significant, the other pages are equally indispensable in order to make sure that the user is spending the expected time on the webpage.

UX makes the design usable for everyone

There is no ideal UX that can be used by all, UX that is usable to your ideal user persona is considered the effectual. This is the most important aspect that most people forget. As we talk about UX, instead of focussing on everyone, we need to focus on the ideal user to make sure the design is seizing the mileage that is needed to keep the user involved.

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